Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 Amway Acquires XS Energy Brand - Nutraceuticals World

What are you searching for?

Sign in
Market Updates

Amway Acquires XS Energy Brand

Author Image

By: Sean Moloughney

Editor, Nutraceuticals World

Advancing its strategy of connecting with young entrepreneurs, Amway, Ada, MI, has acquired the XS Energy brand, co-founded by former Amway business owner David Vanderveen, who will become vice president and general manager for the brand.

The acquisition links Amway more directly to the rapidly growing energy drink segment, which expanded from a $3.8 billion global business in 1999 to $27.5 billion in 2013 and is expected to grow annually by 13% until 2018, according to Euromonitor and Research and Markets.

XS has made its name appealing to younger consumers through successful parties, a focus on adventure and the seamless combination of work and play—traits that are increasingly essential for job satisfaction in the under-35 segment.

Amway has been the exclusive distributor of XS since 2003, during which time the brand has grown to $150 million in sales each year and is now in 38 markets around the world.

Add us as a preferred source on Google

Get the latest Nutraceuticals World news, insights and analysis in your Google Search and AI experiences.

Add Nutraceuticals World as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Nutraceuticals World Newsletters

Topics